Its promise of "Refreshing Clarity in Business News" is well delivered. The guys from HT and WSJ understand that on a daily basis there is not much news to be reported. So they don't try to fill up the newspaper with all the junk in the world (e.g. celebrity dog catching cold). Something that our media, both print and visual doesn't seem to understand.
What's important is that you help the reader understand the news you are reporting rather than thinking that everyone is a business expert. This is an unlikely case and if you read Nicholas Nassim Taleb (Fooled by Randomness and The Black Swan) you would realize that the self proclaimed experts are no better than cab drivers at times.
The real value that Mint adds in the business papers domain is by its fantastic columns. In fact I would call it a "Blog Paper". People from diverse backgrounds provide their perspective from different angles to address readers with different interests. And with columnists like Vir Sanghvi, can you ask for more!! And if you are a foodie, don't miss Saturday's Lounge supplement for the great eating joint picks from your city.
So if you are in Mumbai, Bangalore or Delhi, grab your copy today and prepare to get addicted, refreshed, and clear!
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